You may be wondering why you should use a Voice Over for your business and if you need a real voice and not a computer voice? Isn’t a computer AI voice just as good? Well I don't think so and here is why...
It would be vital that you would want your customers to relate to your service, product or training video and also quickly recognize that it is you or your company's brand. So whether it’s a radio commercial, TV commercial, eLearning or Explainer video, a professional human Voice Over can...
* deliver your message quickly and clearly.
* communicate emotion and feeling. It can touch the heart of the listener.
* reach millions of listeners and move them to take action.
* persuade your listeners to take action quicker.
* inform your listeners quickly without the use of video.
* Connect with the audience on a subliminal level.
A real Voice Over is great to listen to. It can have a calming effect, a stirring effect, a soothing effect. Since it’s from a human, its message reaches the heart. A computer voice (although pretty sophisticated these days) can not relate emotion. Its voice is soul-less. Cold and clinical. There is something about it that leaves its listeners feeling cold.
It is also important when it comes to marketing your business therefore, to have a human voice and also the same human Voice Over for all of your videos or commercials. The same voice used throughout becomes the voice that is easily recognized to represent your brand and it will help to drive up your sales and increase productivity. Recent studies have proven that people are able to remember words better when they are spoken by a voice that is familiar to them. So choosing the right voice over artist is crucial and you would want to use one that has been professionally trained to deliver your message the way you want it delivered. A trained voice over artist can do this. They have spent time and money perfecting their art.
Male vs Female?
So which voice would you choose? A male or a female? and does it really matter which?
According to a recent study by Harris International a female voice is more likely to come across as being more trustworthy, soothing and calming than a male voice and therefore is the more preferred choice to have as a voice over. The female voice is perceived as more emotional and intimate. Studies have shown that the human brain has evolved to trust high-pitched voices more than lower-pitched ones. That is not to say that you should not choose a male voice. A male voice comes across as being more authoritative. So it is an important point to consider when you are thinking of choosing the right voice.
One of the most important points to remember about using a professional voice over is that the trained voice artist will instinctively know how to target your audience with their voice. Adapting and using different tones in their voice they are able to engage your listener, giving your video a personality that is relatable and keeps listeners interested. Interestingly the most crucial aspect of your e-learning video or explainer video is the voiceover. It is the part that cements the whole presentation together and adds an air of professionalism with a human touch.
Voice in Social Media
Businesses are using video now more than ever in their marketing strategies to reach their target audience. With the increasing number of sites such as Twitter, Facebook, Linkedin, Tik tok, Instagram, You Tube, etc., it is now the norm now to advertise on these platforms. It is easy to upload video to them and they are accessible and affordable. But not everyone has the time to watch these videos which is why adding a voice to the video is all the more important because your message can be communicated while your listener is actively doing something else.
Passion in Communication
Also hearing a voice that is engaging and emotive touches the heart of the listener far more effectively than the use of visuals. For example listening to the radio, the listener does not have to be actively watching the screen to understand the message and identify your business brand. One of the reasons why Radio has been so successful is that the listener just has to listen and upon hearing a human voice the message immediately transports directly to the heart of the listener. It's the human touch here which is important. So hire a human!
If you have a story to tell or a product to sell and you need a voice then I would be delighted to send you a free demo of your script. Having spent 11 years working as an actress after training at Drama Studio London and continually training with Gravy for the Brain I am well placed to bring your story to life the way you want it.
Do get in touch today to order a free voice sample to see how your story will sound. It's more affordable than you think.
This article was respectfully submitted by Sarah Jackson and her team!
Sarah Jackson is a trained professional voice artist living in the UK. She loves playing the violin as well and walking her "Long Haired Lurcher from Liverpool" dog who doubles up as her booth buddy!